Privacy Policy

What is the purpose of this Privacy Policy? What happens to my personal information when I interact with Slam Industries?

This privacy policy (“Privacy Policy”) applies to any collection and processing of personal data carried out:

When you interact with us through digital means, including the website (the “Site”) https://www.altrafootwear.co.za, portals, and mobile applications, operated by a subsidiary wholly owned by Sector Group of Companies, our affiliate company SLAM INDUSTRIES (PTY) Ltd whose registered office is at 29 Richefond Circle, Umhlanga, Durban, 4319, South Africa. (collectively “Slam Industries Digital Platform”);

When you purchase a product or request other services from a subsidiary wholly owned by Sector Group of Companies or any of its subsidiaries (hereinafter, “we” or “us” or “Slam Industries Digital Platform”), whether online on our Site or through Slam Industries Digital Platform, or offline in our stores, including when you contact our customer service for post-sale customer services or specific questions or requests;

When we communicate with you as part of our marketing activities.

By accessing and using the Slam Industries Digital Platform or otherwise providing us with your personal data, for example when visiting our stores or when contacting our customer service, you confirm that you have read and that you understand the way we collect, process, use and disclose your personal data, as described in this Privacy Policy.

For specific processing activities, we need to obtain your consent to collect and process your personal data. When we need your consent, we will ask you, before you submit personal data or use the relevant sections of Slam Industries Digital Platform, to confirm electronically that you consent to the processing activity at stake, as described in this Privacy Policy, by ticking specific boxes. Your affirmative action in ticking the relevant box and your use of this Site signify that you agree to the processing activity at stake as described in this Privacy Policy. Our records of your acceptance of this Privacy Policy, the date thereof, and of all future amendments to this Privacy Policy, shall be regarded as conclusive and written evidence of your consent.

You will also be informed of this Privacy Policy – and, when a specific processing activity requires your consent, be asked to consent – when contacting our customer service or when providing us with your personal data through interactions in stores.

We collect and process your personal information in accordance with all applicable data protection laws and regulations, including the Protection of Personal Information Act, 2013 (Act No. 4 of 2013) ("POPIA"), together with any regulations, codes of conduct, and guidance issued by the Information Regulator of South Africa, as amended from time to time.

Who is responsible for the processing of my personal information?

For the purposes of the Protection of Personal Information Act, 2013 (Act No. 4 of 2013) ("POPIA"), SLAM INDUSTRIES (PTY) LTD, a subsidiary wholly owned by the Sector Group of Companies, with its registered office at 29 Richefond Circle, Umhlanga, Durban, 4319, South Africa ("Slam Industries", "we", "our" or "us"), is the Responsible Party for the collection, processing, storage and use of your personal information when you:

use the Slam Industries Digital Platforms;
purchase products through our Site or from our stores;
interact with our customer service team; or
participate in our marketing activities, promotions or competitions.

Slam Industries determines the purposes for which, and the manner in which, your personal information is processed in accordance with POPIA.

Where we engage carefully selected third-party service providers to assist us in providing our products and services, including payment processing, order fulfilment, website hosting, customer support, marketing services or other business operations, those service providers process personal information on our behalf as Operators, in accordance with written agreements and only on our instructions, as required by POPIA.

Where another company within the Sector Group of Companies processes your personal information on our behalf for the purposes described in this Privacy Policy, that company will likewise act as an Operator or Responsible Party, as applicable and in accordance with POPIA.

If you have any questions regarding this Privacy Policy or the way in which your personal information is processed, or if you wish to exercise any of your rights under POPIA, please contact us using the details provided in the Contact Us section of this Privacy Policy.

What personal information is processed?

Automatic Information Collection on the Slam Industries Digital Platforms

When you visit and browse the Site, we automatically collect certain technical information that is transmitted by your device as part of the normal operation of the internet and our website. This information may include your IP address, browser type and version, operating system, device information, referring website, pages visited, date and time of your visit, and other technical information relating to your use of the Site ("usage information").

We collect and process this information primarily for statistical, analytical and security purposes, including to administer, maintain, improve and secure the Site and to better understand how visitors interact with our digital platforms. This information is generally processed in an aggregated form and is not used to identify individual users unless it is reasonably necessary to investigate suspected unlawful activity, security incidents, fraud, or as otherwise required or permitted by applicable law.

We also use cookies and similar technologies to enhance your browsing experience and improve the functionality of the Slam Industries Digital Platforms. Further information about the cookies we use, the purposes for which they are used, and how you can manage your cookie preferences is available in our Cookie Policy.

Where required by POPIA, we will obtain your consent before placing non-essential cookies on your device. You may withdraw your consent or change your cookie preferences at any time through our Cookie Preference Centre or by adjusting your browser settings. Please note that disabling certain cookies may affect the functionality and performance of the Site.

Information you provide voluntarily

We collect and process the personal information that you voluntarily provide to us in the following circumstances:

1. When you interact with us through the Slam Industries Digital Platforms

For example, when you create an online account, complete online forms, submit enquiries, upload user-generated content or otherwise interact with our website or digital services.

This information may include:

Your name and surname;
Your email address;
Your telephone number;
Your username and password;
Any other information you choose to provide.

2. When you participate in our marketing activities

For example, when you subscribe to our newsletters, marketing communications or promotional campaigns, enter competitions, participate in loyalty programmes or complete surveys.

This information may include:

Your name and surname;
Your email address;
Your telephone number;
Your purchase history;
Your preferences and interests;
Your interactions with the Slam Industries Digital Platforms;
Your responses to marketing campaigns and promotions.

3. When you purchase products from us

Whether you purchase products through the Site or from one of our stores, we collect information necessary to process and fulfil your order.

This information may include:

Your name and surname;
Your email address;
Your telephone number;
Your billing and delivery addresses;
Details of the products you purchase;
Payment and transaction information (excluding full payment card details where processed by secure third-party payment providers);
Order history and related purchase information.

4. When you contact our Customer Service team

When you contact us for assistance, product enquiries, returns, exchanges, warranty claims or general customer support, we may process:

Your name and surname;
Your email address;
Your telephone number;
Your purchase history;
Information relating to your enquiry or request;
Records of your communications with our Customer Service team, including emails, online chats and telephone conversations where recording is permitted by law and you have been informed accordingly.

Personal information relating to another person

If you provide us with the personal information of another individual (for example, when purchasing a gift for another person or otherwise submitting another person's information), you confirm that you are authorised to provide that information to us and that you have informed the individual about this Privacy Policy and, where required by applicable law, obtained their consent for us to process their personal information for the purposes described in this Privacy Policy.

For what purposes is my personal information processed?

We collect and process your personal information for the following purposes:

SLAM INDUSTRIES (PTY) LTD, as the Responsible Party, processes your personal information for the following purposes:

1. To operate and manage the Slam Industries Digital Platforms, including:

To provide you with the products, services and functionalities that you request through the Slam Industries Digital Platforms;
To create and manage your online account;
To process and maintain your subscriptions;
To improve your browsing experience and enhance the functionality, performance and security of the Slam Industries Digital Platforms;
To administer our website and maintain its security and integrity.

2. To conduct our marketing activities, including:

To manage your subscription to our newsletters, mailing lists and other marketing communications;
To administer promotions, competitions, giveaways, loyalty programmes and similar initiatives;
Subject to your consent where required by POPIA, to send you promotional communications by email, SMS, WhatsApp or other electronic communication channels regarding our products, services, promotions, special offers, events and new product launches;
To send you reminders about products left in your shopping cart where you have not completed your purchase;
Subject to your consent where required, to measure, analyse and improve the effectiveness of our marketing and advertising campaigns using cookies and similar technologies, as described in our Cookie Policy;
To conduct surveys, research and customer satisfaction initiatives;
To better understand your preferences and interests so that we can improve our products, services and customer experience;
Where permitted by law and with your consent where required, to personalise the content, offers and communications you receive.

3. For other legitimate business purposes, including:

To detect, investigate and prevent fraud, theft, cybercrime and other unlawful activities;
To verify transactions and protect both you and Slam Industries against fraudulent or unauthorised activities;
To comply with applicable laws, regulations, court orders and requests from regulatory authorities;
To establish, exercise or defend legal rights and claims;
To maintain our business records and comply with our legal and regulatory obligations.

4. To manage your purchases of products (online and in-store), including:

Processing and fulfilling your orders;
Processing payments;
Delivering products;
Managing returns, exchanges and refunds;
Administering gift cards, promotional vouchers and discount codes;
Providing order updates and purchase confirmations;
Maintaining records of your purchases where required for warranty, customer support and legal purposes.

5. To provide customer support, including:

Providing after-sales services;
Responding to your enquiries, requests and complaints;
Assisting with warranty claims, returns and exchanges;
Providing technical or product support;
Improving our customer service through quality assurance and staff training.

6. Additional information about our Customer Service

When you contact our Customer Service team, we may communicate with you by telephone, email, live chat, WhatsApp or other communication channels.

We process the personal information you provide in order to respond to your enquiry, manage your request, provide after-sales support and improve the quality of our customer service.

Where permitted by applicable law, telephone calls and other communications may be monitored or recorded for quality assurance, training, fraud prevention and verification purposes. Where recordings are made, you will be informed in advance where required by law. Such recordings will be retained only for as long as reasonably necessary for the purposes for which they were collected or as required by law.

We may use carefully selected third-party service providers to assist us in providing customer support services. Where such providers process your personal information on our behalf, they do so as Operators in accordance with POPIA and are contractually required to maintain the confidentiality and security of your personal information.

What are the legal grounds for the processing of my personal information as described herein?

We collect and process your personal information for the purposes described in the section "For what purposes is my personal information processed?" in accordance with POPIA and other applicable South African laws. Depending on the purpose of the processing, we process your personal information on one or more of the following grounds:

The processing is necessary to conclude or perform a contract with you, including processing your orders, delivering products, processing payments, providing customer support, managing returns and exchanges, and fulfilling our obligations to you.
The processing is necessary to comply with our legal and regulatory obligations, including obligations relating to taxation, accounting, consumer protection, fraud prevention, law enforcement requests and the protection of our legal rights.
The processing is necessary to pursue our legitimate business interests, provided that your rights and interests do not override those interests. These legitimate interests include operating and improving our website, securing our systems, preventing fraud, responding to enquiries, improving our products and services, conducting business analytics, and maintaining our relationship with our customers.
Where required by POPIA, we will process your personal information based on your voluntary, specific and informed consent. This includes, where applicable, sending you direct marketing communications by electronic means, placing non-essential cookies on your device, or processing your personal information for other purposes for which your consent is required. You may withdraw your consent at any time, without affecting the lawfulness of any processing carried out before your consent was withdrawn.

How long will my personal information be processed?

We retain your personal information only for as long as is reasonably necessary to fulfil the purposes for which it was collected, including to comply with our legal, accounting, tax and regulatory obligations, resolve disputes, enforce our agreements and protect our legal rights.

Where personal information is no longer required for these purposes, it will be securely deleted, destroyed, anonymised or de-identified in accordance with POPIA and our internal record retention policies, unless a longer retention period is required or permitted by applicable law.

Is my personal information safe?

We are committed to protecting the confidentiality, integrity and security of your personal information.

We implement and maintain appropriate technical and organisational measures designed to prevent the accidental or unlawful loss, destruction, misuse, alteration, unauthorised disclosure of, or unauthorised access to, your personal information. We also require our Operators and service providers who process personal information on our behalf to maintain appropriate security safeguards in accordance with POPIA.

Our information systems are designed to ensure that personal information is processed only by authorised persons and only where it is necessary for the purposes described in this Privacy Policy.

We use a range of security measures to protect your personal information, including secure hosting environments, encryption technologies (such as Secure Socket Layer (SSL) or Transport Layer Security (TLS), where appropriate), firewalls, access controls and other industry-standard security practices.

While we take reasonable steps to safeguard your personal information, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure. Accordingly, although we strive to protect your personal information, we cannot guarantee its absolute security.

Where does my personal information go? Who are the recipients, where is it transferred and for what purposes?

Personal information collected through the Slam Industries Digital Platforms, during the purchase of products, or when interacting with our Customer Service team, may be stored on secure servers operated by Slam Industries or by carefully selected third-party service providers who provide hosting, cloud infrastructure, payment processing, logistics, customer support and other business services on our behalf.

We may disclose your personal information only where necessary to fulfil the purposes described in this Privacy Policy, where required by law, or where you have provided your consent where such consent is required by POPIA.

1. Internal access

Your personal information may be accessed by authorised employees, contractors and representatives of Slam Industries or other companies within the Sector Group of Companies where access is necessary for the performance of their duties and only for the purposes described in this Privacy Policy. All such persons are subject to appropriate confidentiality obligations.

2. Operators and third-party service providers

We may share your personal information with carefully selected third-party service providers (Operators) who process personal information on our behalf and only in accordance with our written instructions. These service providers may include:

website hosting, cloud infrastructure and technology providers;
e-commerce platform providers;
payment processors and financial service providers;
order fulfilment, warehousing and courier service providers;
customer relationship management and customer support providers;
marketing, analytics and communication service providers;
IT support, cybersecurity and system administration providers;
professional advisers, including auditors, accountants and legal advisers.

All Operators are contractually required to implement appropriate technical and organisational measures to protect your personal information and may process it only for the purposes for which they have been engaged.

3. Marketing, advertising and analytics providers

Where you have provided your consent, or where otherwise permitted by applicable law, we may share limited personal information with third-party advertising, analytics and social media platforms through cookies, pixels and similar technologies to help us measure, improve and personalise our marketing activities. Further information is available in our Cookie Policy.

4. Other companies within the Sector Group of Companies

Your personal information may be shared with other companies within the Sector Group of Companies where this is necessary to support our business operations, including finance, information technology, customer support, marketing, reporting, compliance and other administrative functions. Such companies will process your personal information in accordance with this Privacy Policy and applicable law.

5. Legal and regulatory disclosures

We may disclose your personal information to government departments, regulators, law enforcement agencies, courts, financial institutions, insurers, professional advisers or other third parties where required or permitted by law, including:

to comply with legal obligations;
to respond to lawful requests from competent authorities;
to prevent or investigate fraud or unlawful activity;
to establish, exercise or defend legal rights;
to protect the rights, property or safety of Slam Industries, our customers or others.

6. Business transactions

If Slam Industries undergoes a merger, acquisition, restructuring, financing, sale of assets or similar corporate transaction, your personal information may be disclosed or transferred to the relevant third party, provided that such party agrees to protect your personal information in accordance with applicable law.

Except as described above, we will not sell, rent or disclose your personal information to unrelated third parties for their own marketing purposes without your consent.

Any disclosure or transfer of personal information will take place only where it is necessary for the purposes described in this Privacy Policy and in accordance with POPIA.

Cross-border transfers of personal information

Some of our service providers or affiliated companies may be located outside South Africa. Where your personal information is transferred to another country, Slam Industries will take reasonable steps to ensure that such transfer complies with section 72 of POPIA.

Where required, we will ensure that:

the recipient is subject to laws, binding corporate rules or contractual obligations that provide an adequate level of protection for your personal information;
the transfer is necessary for the performance of a contract with you or for the implementation of pre-contractual measures requested by you;
the transfer is necessary for the conclusion or performance of a contract concluded in your interest;
the transfer is for the benefit of the data subject and it is not reasonably practicable to obtain your consent; or
you have provided your consent to the transfer where required by law.

If you would like more information regarding cross-border transfers of your personal information, you may contact us using the details provided in the Contact Us section of this Privacy Policy.

Am I obliged to provide my personal information? What are the consequences if I refuse to provide it?

Except for the automatic information collected when you browse the Slam Industries Digital Platforms (please refer to the section "What personal information is processed?"), the provision of certain personal information may be necessary for us to enter into or perform a contract with you or to provide the products, services or functionality you have requested.

This includes, for example:

creating and managing your online account;
processing purchases made through our Site or in-store;
delivering products;
processing payments, returns and refunds;
responding to your enquiries or requests;
providing customer support;
administering competitions, promotions or loyalty programmes; and
providing other services available through the Slam Industries Digital Platforms.

If you choose not to provide the personal information required for these purposes, we may be unable to provide the requested products, services or functionality, or to perform our contractual obligations to you.

Providing your personal information for direct marketing, surveys, personalised marketing or similar optional activities is voluntary. Your decision not to provide, or to withdraw your consent for, such processing will not affect your ability to purchase products or receive our core services. Where required by POPIA, we will obtain your consent before processing your personal information for these purposes.

Do the Slam Industries Digital Platforms contain elements controlled by third parties? Who is responsible for these elements?

The Slam Industries Digital Platforms may contain links to third-party websites, applications, social media platforms, plug-ins and other services that are owned or operated by third parties.

For example, social media plug-ins may enable you to interact with platforms such as Facebook, Instagram, TikTok, Pinterest or YouTube. If you choose to interact with these services, your browser or device may share certain information with the relevant third party, including information about your visit to the Slam Industries Digital Platforms. The collection and processing of your personal information by those third parties is governed by their own privacy policies and practices.

Similarly, where you consent to the use of advertising or targeting cookies, certain information may be shared with third-party advertising, analytics and social media providers, including technologies such as Meta Pixel, Google Analytics, Google Ads Enhanced Conversions and similar services, for purposes such as measuring website performance, improving customer experience and delivering relevant advertising.

We do not control, and are not responsible for, the privacy practices, content or security of third-party websites, services or applications. We encourage you to read the privacy policies of any third-party websites or services that you choose to access through the Slam Industries Digital Platforms.

What are my rights in relation to the processing of my personal information and how can I exercise them?

Subject to POPIA and any other applicable law, you have the right to:

request access to your personal information;
request the correction or updating of inaccurate or incomplete personal information;
request, where appropriate, the deletion or destruction of personal information that is no longer required or has been unlawfully processed;
object to the processing of your personal information in certain circumstances, including for direct marketing purposes;
withdraw your consent where processing is based on your consent, without affecting the lawfulness of processing carried out before your consent was withdrawn;
submit a complaint to the Information Regulator (South Africa) if you believe your personal information has been processed unlawfully.

For further information regarding these rights, please refer to Appendix 1 – Data Subject Rights.

If you wish to exercise any of your rights or have any questions regarding the processing of your personal information, please contact us using the contact details provided in the Contact Us section of this Privacy Policy.

Can we make changes to this Privacy Policy?

We may amend or update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements or the way in which we process personal information.

The most current version of this Privacy Policy will always be published on the Slam Industries Digital Platforms and will become effective from the date of publication unless otherwise stated.

Where required by applicable law, we will notify you of any material changes by publishing a notice on our Site, updating this Privacy Policy or contacting you directly using the contact information you have provided to us.

The "Last Updated" date at the beginning of this Privacy Policy indicates when this Privacy Policy was most recently revised.

Appendix 1 – Data Subject Rights

As a data subject under POPIA, you have a number of rights regarding the processing of your personal information. These rights are subject to certain conditions and limitations contained in POPIA and other applicable laws.

Right of access

You have the right to request confirmation as to whether we hold personal information about you and, where we do, to request access to that personal information together with information regarding the purposes for which it is processed, the categories of personal information concerned and the recipients or categories of recipients to whom it has been disclosed.

We may request reasonable proof of your identity before providing access and may charge any fee permitted by applicable law.

Right to correction

You have the right to request that inaccurate, incomplete, misleading or outdated personal information be corrected, updated or completed.

Right to deletion or destruction

Where permitted by POPIA, you may request that your personal information be deleted or destroyed where it is no longer necessary for the purpose for which it was collected, where it has been unlawfully processed or where we are otherwise required to do so by law.

Right to object

You have the right, on reasonable grounds relating to your particular situation, to object to the processing of your personal information where such processing is carried out in accordance with POPIA.

You also have the right to object, free of charge, to the processing of your personal information for direct marketing purposes.

Right to withdraw consent

Where we process your personal information based on your consent, you may withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.

Right to lodge a complaint

If you believe that we have processed your personal information unlawfully or in a manner that does not comply with POPIA, you may lodge a complaint with the Information Regulator (South Africa) or contact us so that we may attempt to resolve your concerns.

If you wish to exercise any of the rights described above, please contact us using the contact details provided in the Contact Us section of this Privacy Policy. We may require proof of your identity before processing your request.

Right to deletion or destruction

Subject to POPIA and other applicable laws, you may request that we delete or destroy your personal information where:

the personal information is no longer necessary for the purpose for which it was collected or processed;
the personal information has been unlawfully processed;
we are required by law to delete or destroy the personal information; or
you have validly objected to the processing of your personal information and there are no overriding lawful grounds for us to continue processing it.

Where it is not reasonably practicable to delete your personal information, we may de-identify or anonymise it so that it can no longer be associated with you.

Right to object

Subject to POPIA, you have the right, on reasonable grounds relating to your particular situation, to object at any time to the processing of your personal information where such processing is carried out in accordance with applicable law.

We will give due consideration to your objection and will cease processing your personal information where required by POPIA unless we are legally permitted or required to continue processing it.

Right to object to direct marketing

You have the right, at any time and free of charge, to object to the processing of your personal information for direct marketing purposes.

Where you object to receiving direct marketing communications, we will stop sending you such communications, except where we are legally permitted to continue communicating with you for non-marketing purposes.

Automated decision-making

Slam Industries does not ordinarily make decisions that produce legal or similarly significant effects based solely on automated processing of your personal information.

Should we introduce automated decision-making processes of this nature in the future, we will do so only where permitted by applicable law and will provide you with the information required by POPIA.

Right to withdraw consent

Where we process your personal information based on your consent, you may withdraw your consent at any time.

The withdrawal of your consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.

Exercising your rights

If you wish to access your personal information or exercise any of the rights described in this Privacy Policy, you may submit a written request together with reasonable proof of your identity using the contact details provided in the Contact Us section of this Privacy Policy.

We will respond to your request within the time periods prescribed by applicable law.

In most circumstances, requests will be processed free of charge. However, where permitted by law, we may charge a reasonable administrative fee for requests that are manifestly unfounded, excessive or repetitive, or we may refuse to act on such requests where permitted by POPIA.

Complaints

If you believe that we have processed your personal information in a manner that is inconsistent with POPIA, we encourage you to contact us first so that we can attempt to resolve your concerns.

You also have the right to lodge a complaint with the Information Regulator (South Africa).

Information Regulator (South Africa)

JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001, South Africa

Website: https://www.justice.gov.za/inforeg/

Email: inforeg@justice.gov.za